Year Zero

shadowkhas · Post by **shadowkhas** » Mon Mar 05, 2007 6:39 pm

Anyone here heard of Year Zero? It's a cool viral marketing campaign done by the same people who did ILoveBees, and it's promoting Nine Inch Nails' new album.

This alone is making me want to buy it. Marketing worked on me.

Discuss.

GametagAeonFlux · Post by **GametagAeonFlux** » Mon Mar 05, 2007 6:44 pm

I am sick of NIN's vocals.

I like their songs and such, but their newest stuff has been pretty...meh.

Same thing as every other band...their old stuff is better in my opinion.

SuperCommando · Post by **SuperCommando** » Mon Mar 05, 2007 6:45 pm

GametagAeonFlux wrote: Same thing as every other band...their old stuff is better in my opinion.

classic greenday ftw

Dan!! · Post by **Dan!!** » Mon Mar 05, 2007 6:51 pm

I'd say the opposite. Their lyrics always felt contrived to me. It just sounds like Trent Reznor wants to sound like a dark and tortured soul.
I've grown to not like really any of their stuff because of it too.
Instrumentally, I think they're pretty good.

As far as a viral marketing campaign? Absoludicrous. It doesn't sound like a successful way to get new listeners, and really just goes to show Reznor is at the bottom of the barrel for lyrical content, if the songs have anything to do with this.

JK-47 · Post by **JK-47** » Mon Mar 05, 2007 6:57 pm

I love NIN through and through, I was raised off their music. I have almost every single NIN album out there, and love every single one of them. With Teeth wasn't that great, but I am really liking the sound of the Year Zero album. I plan on going to the listening party hosted in Salt Lake City on the 11th.

Before recording With Teeth, Trent said himself that once he doesn't feel like Nine Inch Nails any longer, he will quit. The guy is 42 for god sakes, he's been through drug addictions and such, the guy's soul is tortured. He's still pretty confused with himself, but I'm glad he's recording stuff again.

I would also like to add that Nine Inch Nails have always adapted to the new styles of music. Their sound always changes according to the time that album was released in.

shadowkhas · Post by **shadowkhas** » Mon Mar 05, 2007 8:35 pm

JK-47 wrote:I plan on going to the listening party hosted in Salt Lake City on the 11th.

WHAAAAAAAAAAAAAAT?!
Where and when exactly is this?!

JK-47 · Post by **JK-47** » Mon Mar 05, 2007 8:38 pm

shadowkhas wrote:
JK-47 wrote:I plan on going to the listening party hosted in Salt Lake City on the 11th.
WHAAAAAAAAAAAAAAT?!
Where and when exactly is this?!

NIN wrote:interscope records is hosting year zero listening parties in select cities across the united states. hear the entire new album weeks before its release, and get a limited edition year zero lithograph when you pre-order the album at the event. all events are free to attend and open to all ages. space will be limited. no recording devices or cell phones allowed.

:

Salt Lake City, UT

Sunday, March 11th @ 7pm

Avalon Community Church

3605 South State St

Salt Lake City, UT 84115

Linkage - http://yearzero.nin.com/listen/

Win

I have to say I'm surprised Utah is the first party on the list after all the crap they get from here

shadowkhas · Post by **shadowkhas** » Mon Mar 05, 2007 8:46 pm

Oh man, I'm definitely going...I hope nothing comes up that day.

JK-47 · Post by **JK-47** » Mon Mar 05, 2007 9:03 pm

If anything does come up that day, no way am I going to pay attention to it.

I love the hype they've got going here, I've never heard of a little conspiracy on a music album-just games.

GametagAeonFlux · Post by **GametagAeonFlux** » Tue Apr 17, 2007 7:41 am

BUUUUUUUUUMP.

CD came out today, thought that warranted some more discussion on it. I must say I am rather impressed by it. I haven't bothered to rip the songs to my computer yet, but apparently when you do, the CD changes colors. O_o

http://img235.imageshack.us/my.php?image=img013ch9.jpg
http://img412.imageshack.us/my.php?image=img017ou0.jpg

Very cool in my opinion. Anyway, Another Version of the Truth is the ultimate night driving song, the end. Thoughts on the CD anyone?

Ketchup_Bomb · Post by **Ketchup_Bomb** » Tue Apr 17, 2007 10:14 am

This album is pretty ghetto.

I liked the older NIN personally.

jks · Post by **jks** » Tue Apr 17, 2007 2:55 pm

NIN just sucks period.

shadowkhas · Post by **shadowkhas** » Tue Apr 17, 2007 3:32 pm

NO U.

The CD changing color is pretty awesome, it even works if you lightly breathe on it, since it's temperature activated. I got two copies of it today (keeping one sealed, already paid for it from a pre-order with JK-47), and a copy that I got at Hot Topic was only 10 bucks and it had a patch with it.
OH. And when I picked up my preorder from Graywhale, they gave me ANOTHER LITHOGRAPH, and this one is number 670, as opposed to my 8024 that I got at the listening party here in SLC.
I haven't listened to much of it yet, I'm going to do a whole listen-through with my friends on Saturday.

nintendo9713 · Post by **nintendo9713** » Tue Apr 17, 2007 7:46 pm

I listen to music on the heavy side, however "Everyday is exactly the same" got me because I like the lyrics to it. But thats really it.

shadowkhas · Post by **shadowkhas** » Wed Apr 18, 2007 4:35 am

I just really like how Year Zero is done. The integration of it into an ARG, and the storyline of it. What's even better is that the CD isn't all "FUCK BUUUUUUUUSH!" It's done in a way that comments on society right now, but not in a way that makes the music go to hell because of it.

JK-47 · Post by **JK-47** » Wed Apr 18, 2007 12:32 pm

Yeah, the only song that goes against Bush is Capitol G. But it also covers a wide area of ignorance.
I like how the album sounds, I love the lyrics, and I really like the ARG they set up, it's really interesting.

shadowkhas · Post by **shadowkhas** » Wed Apr 18, 2007 3:05 pm

JK-47 wrote:Yeah, the only song that goes against Bush is Capitol G.

And that's not even explicitly against Bush. The capital G it represents is Greed, but it can be applied to Bush as well.

Ketchup_Bomb · Post by **Ketchup_Bomb** » Wed Apr 18, 2007 3:30 pm

I feel that Capital G refers to 'Capital Gay', or, 'This Album'.

*waits to be /stab'd*

GametagAeonFlux · Post by **GametagAeonFlux** » Wed Apr 18, 2007 3:34 pm

shadowkhas wrote:
JK-47 wrote:Yeah, the only song that goes against Bush is Capitol G.
And that's not even explicitly against Bush. The capital G it represents is Greed, but it can be applied to Bush as well.

I thought it was kind of obvious when he said "he signs his name with a capital G" that it represented George Bush, not greed. =|

shadowkhas · Post by **shadowkhas** » Wed Apr 18, 2007 5:23 pm

Source: http://www.motor.de/motormeinung/motor. ... eiter.html (German)
He says that G stands for Greed, but also works when applied to other political figures (read: President).